WE ARE HEADSET
HERE'S WHAT WE DO
We are a Full Service Marketing Agency – From big data manipulation to online and offline marketing implementation. We create engaging messaging, compelling, entertaining visuals and marketing concepts that break new ground.
Marketing can’t be viewed alone, and can’t be planned or implemented in a vacuum. We start by fully understanding your business model, your product strategy and offerings, your distribution sales channels, and your profitability patterns. Then, and only then do we move on to marketing and sales.
We’re a team of entrepreneurs who are practical and realistic marketing professionals. We’ve experienced a lot more than creating an ad, or making a brochure look nice. We tackle every project from a business point of view and interconnect our approach into marketing strategies and tactics. We’re structured, organized, detailed and responsive. You may not always get the solution you were expecting, but you’ll always get a highly creative approach, a straight answer and the attention of a Headset partner.
We start every project by mining all the available data and create a plan to augment those data with outside sources, and where required additional research. Then it’s about asking the right questions, reviewing the results and asking more questions until we’ve unearthed the opportunities and identified issues.
The data analysis stage reveals the seeds of ideas to increase sales, build brand visibility and beyond. Our process is a blend of sound entrepreneurial business experience, marketing know-how and creativity.
With markets and customers changing faster and faster, we believe it’s essential for every company to have a digital strategy. We scope out your requirements from your customer’s or user’s perspective, look for new, viable technologies to augment all the basics, and create an easily understandable time/map that looks to the future.
There’s a lot of complicated talk and erroneous information out there about SEO and SEM, but it’s actually quite simple. Google, Yahoo, Bing and the other search engines exist for one main reason: deliver relevant results to a search request. Relevance, that’s the key to effective SEO.
The Groundswell method is used to mimic the behavior of breaking news on the Internet. Since Google sees the Internet from a collective point of view, our efforts are focused on generating the impression that a topic is popular and is centered around your business.
We use our proprietary KEYSET tool to determine the most search friendly content for every one of your web pages. KEYSET dynamically analyses text and compares it against optimum SEO models that are drawn directly from the search engines themselves. The result is a page that will be many times more effective.
We deliver clear stories that explain big ideas in a few, meaningful words and pictures. Our teams create both online and offline sales and marketing materials, websites, app interfaces and a range of other creative tools such as direct mail, collateral materials, in-store and POS tools.
Promotions have been used primarily as remedies to sales woes, but we see them as tools to create buzz and traffic. Our promotion development system fully analyses and predicts results. Our creative teams then get involved to bring it all to life.
Did it work? The key to improving and fine tuning is to monitor results and constantly re-think what we’ve done and why. A closed loop that constantly improves performance leads to reduced marketing costs and better results overall.